Marketing Officer
As Marketing Officer of the Northumbria Girls Who Run Society, I have led the planning and execution of all marketing efforts across social media, email and events, including overseeing a team of Content Creators. The goal: to encourage more girls to join the society and strengthen its reputation as a wellness club which empowers women through fitness and community.
Results
In the first month:
Grown the Instagram followers from 654 to 1.2K (+88%)
354K profile views on Instagram in the last 30 days
Grown the TikTok followers from 52 to 527 (+913%)
One TikTok with 24K views, another with 18K
Enhanced branding- new, optimised logo and ensuring consistency with fonts, colours and tone
Verbal feedback from students that they love our social media content and it convinced them to join the society
210 students bought memberships
55 attendees at our first run
Local businesses such as Deep North, Sunday Coffee and Kitchen and Tide Outdoor Fitness and Lululemon have reached out to us wanting to collaborate
Key Projects
Merchandise
Organised a new merchandise line, from market research, design, and coordinating final production and ordering.
Led on all communications with vendors
Conceptualised, shot, and edited a promotional photoshoot to effectively launch and market the new merchandise to members
Sip ‘N’ Paint Event
Successfully hosted our first social- a cosy Sip ‘N’ Paint with a high attendance of 60.
Coordinated a successful partnership with the external venue, One Kitchen and Social, Jesmond
Managed all end-to-end logistics, including sourcing supplies, creating and managing the sign-up system, and completing venue setup
Breast Cancer Awareness Fun Run
Organised, and hosted a large-scale Pink Fun Run in support of Breast Cancer Awareness Month, successfully managing all logistical and promotional elements.
Coordinated and managed collaboration across multiple university societies to maximise community engagement and participation in the event
Raised £200 in donations for the charity Breast Cancer Now
Movember Run The Distance
Helped organise a fundraiser event for Movember, in collaboration with Northumbria’s running and athletics society. A 60K challenge, running 5K every hour for 12 hours.
Raised £320 in donations for Movember
