Pitch Deck

Written By Taylor Joynt

As part of the PR, Social and Branding module, I developed a promotional campaign and pitch deck for luxury brand Dauphinette. The core concept was a strategic brand collaboration with New York Restoration Project (NYRP), aligning both organisations' commitment to sustainable living and environmental stewardship in New York City.

Key Deliverables:

  • Media Seeding: Distribution of PR planting kits in May 2023, urging media to document growth with #RewildingTheCity

  • Fundraiser & Launch Event at an NYRP restored site, featuring a runway show for an ornamental gardening-inspired collection

  • A commitment to donate 10% of collection profits to NYRP

Mark received: 80 (First-Class Honours)

This project was instrumental in solidifying my understanding of integrated communications strategy and the intricacies of high-value brand collaborations.

Taylor Joynt
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